We are Ideas Plus Logic.
We want to help you say something …
WORTH SAYING
We don’t believe in
STRONG-ARMING
your consumer to the point that they are numb to your messaging.
No.
We would rather connect on a deeply emotional and empathetic problem-solving perspective for them.
How can we make their life better with your brand or your product?
How do we empathize with our consumers on a deeply human level that no corporate gimmick could ever communicate?
How can we connect on a personal level that no marketing ploy could possibly convey?
Yes.
(a resounding yes, because as a human you understand that gut feeling yes!)
This is where it all begins. The heart of the brand.
Beyond the metrics, testing analytics, and marketing tools …
… advertising needs to appeal to real people, with a heart and a mind. Actual human beings. Not, as marketing would have you think, mindless zombies.
We believe as David Ogilvy once said “the consumer isn’t a moron; she is your wife.” We say she is your mistress.
(We don’t mean cheat on your wife, mate.)
Hence we don’t believe in belittling your consumer by using tactics or aggressive salesmanship, no, we believe in saying the truth about your brand in a profound, interesting, memorable way.
When was being racist okay? Never.
How was making fun of someone’s size ever an acceptable way to sell crackers?
We wince when we think of the pain this ad caused LBGTQ individuals.
A poster destined to make vegans of us all. Ugh.
We are pretty sure no woman looked at this ad, did an arm pump and said “Yes!”
When was being racist okay?Never.
How was making fun of someone’s size ever an acceptable way to sell crackers?
We wince when we think of the pain this ad caused LBGTQ individuals.
A poster destined to make vegans of us all. Ugh.
We are pretty sure no woman looked at this ad, did an arm pump and said “Yes!”
Advertising that speaks
to the human core
to the human core
Here’s the thing, your content can be chock-full of keywords and internal links, but without that human element, it will always fall flat. This is why we start with the mindset that we put ourselves in the shoes of your consumer.
Advertising that speaks
to the human core
Here’s the thing, your content can be chock-full of keywords and internal links, but without that human element, it will always fall flat. This is why we start with the mindset that we put ourselves in the shoes of your consumer.
Keywords don’t feel, consumer insights do
Our methodology will allow you to understand the spirit of the people who are connected to your product, to resonate true insights into the soul of the company which leads to the discovery of the heart of the brand.
It’s a journey and we want to take it with you
Have a project in mind? Contact us and let’s start the adventure.
