Ideas + Logic Services Packages

Why it Doesn’t Work! And …

What to do to Make It Work! – $360 value for $99

If you are marketing your business, but not getting the results you want, this is a great starter session to schedule.

During our 90-minute session we will talk about what is and isn’t working in your business marketing. We will also discuss your business goals so that we can determine the best approach for your type of business. You will receive:

• Clarity on where the holes in your marketing flow are.
• Excitement that you finally understand your marketing options to fill those holes.
• Confidence that you can have well-designed, well-functioning marketing in place for your business that will pay for itself,
• Recommended actionable ideas that you can put in place right away

You can either take what you have learned and put it into place for your business, or we can discuss how Ideas+Logic can help you get your marketing working for you.

Your Ideas+Logic Marketing Department

(+ no employment taxes + no benefits + no watercooler time)

Pricing based on your individual business needs.

Get the advice, insight, and perspective of an experienced marketing professional who understands how marketing works.  Maybe you just need a little help. Or maybe you need more. We will analyze your needs and come up with a recommended monthly plan.

You might need this if:

• You find yourself with website, social media, email and advertising silos – all disconnected to each other.
• You end up taking marketing advice from someone whose end goal is to sell you their product.
• The time you spend worrying about your marketing and business development is excessive,
• The money you spend never seems to deliver what was promised, and you have very little to show for the investment.
• You are tired of spending hours following the latest guru and trying to DIY your marketing with limited success.
• You are a small business owner who is tired of feeling like they are throwing darts in the dark when they make marketing decisions.

Having a marketing expert in your corner will shed light on the advantages of different options, speed up decision-making, and help you move your business forward confidently.

We’ll get the right number of elements implemented for you – there is no ONE silver bullet in marketing. We’ll link all those together (Connected Marketing), so that you have exponential results vs one-off successes.

I work with you on marketing consulting, design and implementation. We determine a maximum number of hours I will work a month and you know you’ll have a resource available for that time.

Your Break-Thru Marketing Blueprint – Your Comprehensive Marketing Assessment.

Stop throwing spaghetti on the wall to see what sticks.

Every company needs marketing. But without strategic direction and tactical know-how, you can spin your wheels, waste your money and never gain enough traction to move your business forward.

You can either throw money at miscellaneous marketing tactics and hope/pray that some of them work, or you can spend money on marketing that makes you even more money.

The Break-Thru Blueprint is for the business owner who is tired of guessing and wants to know “What Should I Do?” This consulting service takes a deep dive into your company, your business goals, and then creates a plan that is workable, and will be the custom, comprehensive marketing blueprint for you to follow.

You will receive:

• The confidence to move forward, knowing you have a plan designed specifically for your business (not a proposal designed just to make a sale.)
• Relief to be gaining financial traction for your business.
• Clarity on how much a customer is actually worth to you, so you can build smart budgets.
• Freedom to stop worrying about how your marketing doesn’t seem to work, because you now have understanding, insights and a plan to reach more prospects and transform them into customers.
• Insights on how your marketing elements and mediums can be connected to each other, increasing prospect engagement.

First we will have an in-depth meeting where we will:

•      Understand your business goals.
•      Discuss what you have done historically.
•      Discuss what is working and not working.
•      Understand what you will make from new customer, so you can do smart budgeting.
•      Look at your current marketing spend.  And your results.
•      Identify the holes in your marketing flow, where you are losing prospects.

The process: At our first in-depth meeting, I’ll learn about your business goals, the marketing you’ve tried and results you’ve achieved. Next, I will create an assessment and plan for you.

The resulting assessment will help you move forward with certainty and will eliminate the agonizing over all the possibilities. It will show you what you can spend and tell you where that should be spent.

Some clients prefer to implement on their own – they even may have a marketing department or person who manages that for them. Others elect to bring me in to implement. Either way, you’ll get clarity and direction for your marketing –a critical success factor in every business – so you can move forward confidently.

Your Big Enchilada Blueprint – Your Comprehensive Marketing and Customer Experience Assessment.

Happy customers can be your engines of future success; unhappy customers can be the opposite.

One of the most powerful changes that any company can make is to evaluate and improve their customer experience.  This plan includes everything in the Break-Thru Blueprint, then adds in an assessment of your current customers’ perceptions, and a plan to create the perfectly attuned customer experience that can supercharge your marketing, leading to:

• more referrals
• stronger testimonials
• customer retention
• repeat sales.

You will receive all the benefits of the Break-Thru plan, (the confidence to move forward, relief on gaining financial traction, clarity on how much a customer is worth, so you can build smart budgets, freedom to stop worrying.)

Plus you also get:

• Insights on how your marketing elements and mediums can be connected to each other, increasing prospect engagement.
• Messaging that works for both prospects AND customers.
• The thrill of life-long customers because you moved beyond ‘lip service’ to an actual fact-based, truly delightful customer experience.
• The experience of seeing how delighted customers multiply your success by becoming your biggest advocates.

The Big Enchilada more comprehensive than the Break Thru, because it your customer experience. For the business owner who just wants to know “What Should I Do before and after I Get a Customer.”

• If you just improve your marketing but leave your customer service untouched you are overlooking a goldmine of benefits, all driven by what your customers think, feel and perceive.
• Plus, since customer referrals and customer satisfaction are the engine behind much business success, improving customer experience is very helpful in boosting your bottom-line.

We will survey customers, prospects and people who you wish were your customers, but who selected someone else.

• Most business owners are floored when the find out where the pain-points are in their customer experience.

With the input we receive, we will design a plan that identifies areas of customer-touchpoint change or improvement as well as a marketing plan that is workable and which will be your marketing blueprint to follow.

Ok- this is important: What differentiates the Blueprint from other marketing advice you will receive, is that most marketing advice comes from someone who wants to sell you something. And of course any strategy they supply will – surprise – end up with their product as the solution. This is strings-free strategic plan – from my brain to yours. Designed to be what you need. You pay for it, yes, but isn’t it better to pay for strategy and then NOT pay for a product you might not really need?

“This is just the Plan, Ma’am.”  We sell it because it is worth what you pay for it. And we don’t bundle it with anything else, because you need to know that this was done with JUST your success in mind. Not to sell any other services.

• When you are done, you’ll have a complete plan. Some clients prefer to implement on their own – they even may have a marketing department or person who manages that for them. Others elect to bring me in to implement.

• The resulting plan will help you move forward with certainty and will eliminate the agonizing over all the possibilities. It will show you what you can spend and tell you where that should be spent.

You’ll get clarity and direction for your marketing – a critical success factor in every business – so you can move forward confidently.

Your Blast-Off Blueprint – Your New Business Comprehensive Marketing Assessment and Branding Plan.

Getting Your New Business Marketing Right Is Priceless.

Frequently, brand new companies both underestimate their marketing needs, and are so overwhelmed getting the rest of the company off the ground that marketing becomes an afterthought.

But of course, every company needs marketing. But without an effective plan, you can spin your wheels, waste your money and never gain enough traction to move your business forward.  For the business owner who just wants to know “What Should I Do?” – this consulting is designed for the start-up company.

Your benefits include:

• Feeling invincible, because your name and brand image are distinctive, uniquely yours and help you stand out in your industry and say the right things about your company.
• The confidence to start strong, knowing you have a plan designed specifically for your business (not a proposal designed just to make a sale.)
• Relief to understand what your customer-acquisition costs should be!
• Elation to realize that your connected marketing won’t burn up precious start-up funds like inefficient, disjointed marketing can.
• Clarity on how much a customer would actually be worth to you, so you can build smart budgets.  We can figure out a close amount based on research in your industry.
• Freedom to stop worrying about not having a marketing strategy, because you now have understanding, insights and a plan to reach prospects and transform them into customers.
• Insights on how your marketing elements and mediums can be connected to each other, increasing prospect engagement.

Our service begins by understanding your business concept. I will work with you to create your unique and distinctive branding: naming, logo, look & feel, brand voice and messaging.

First impressions are everything. We start from scratch identifying the look and feel that will differentiate your business and help create a compelling presence.

•      Evaluate the competition
•      Understand the sales drivers
•      Use what differentiates you as the brand basis.

Then we take a deep dive into your business goals. We identify what you want your customer experience to be. This recognizes that the outbound side of marketing is only half of the marketing equation. The other 50% … maybe more … is the inbound side. What your customers think, feel and perceive. Plus, since customer referrals and customer satisfaction are the engine behind much business success, this is very helpful in shaping your marketing presence.

With all this input, we will provide a plan that identifies customer-touchpoints that need to be designed, as well as a marketing plan that is workable and which will be your marketing blueprint to follow.

Ok- this is important: What differentiates the Blueprint from other marketing advice you will receive, is that most marketing advice comes from someone who wants to sell you something. And of course any strategy they supply will – no surprise – end up with their product as the solution. This is strings-free strategic plan – from my brain to yours. Designed to be what you need. You pay for it, yes, but isn’t it better to pay for strategy and then NOT pay for a product you might not really need?

“This is just the Plan, Ma’am.”  We sell it, because it is worth what you pay for it. And we don’t bundle it with anything else, because you need to know that this was done with JUST your success in mind. Not to sell any other services.

• When you are done, you’ll have a complete plan. Some clients prefer to implement on their own – they even may have a marketing department or person who manages that for them. Others elect to bring me in to implement.

• The resulting plan will help you move forward with certainty and will eliminate the agonizing over all the possibilities. It will show you what you can spend and tell you where that should be spent.

You’ll get clarity and direction for your marketing – a critical success factor in every business – so you can move forward confidently.

Yearly Blueprint TrueUp –

Your Break-Thru, Big Enchilada or Blast Off Marketing Plan Revisited

What!? You say. But we just did this. Yes, I say, but there is no silver bullet in marketing. All marketing plans not only don’t stand alone, but they interact with what your competition does, what the marketplace looks like, what the financial landscape dictates, and how people react to what you do.

A marketing plan is a snapshot in time of what we expect will work. Based on experience and knowledge. But:

•      Social mediums continually make changes.
•      Where you find ‘your people’ constantly changes.
•      New businesses are introduced all the time.

Your plan may be working perfectly.

But it also might need tweaking.

So once a year you need to ‘TrueUp’ to:

• Get your business – and confidence – back on track.
• Regain your peace of mind, by understanding what is working and fixing what isn’t.
• Get your marketing mojo back!

In fact, if there is one truth in the business world, it is that change is constant. So, you’ll be glad that we evaluate your statistics, understand changes, and tweak what you are doing to react with the market.

Indeed, marketing is an organic process, where everything influences everything else.  And that is why anyone who tries to isolate one element and identify how it contributes to a viable marketing presence fails. Because multiple touches combine to create a net impression.

We will:

•      Meet and look at your results.
•      Do a gap analysis.
•      Understand what was actually implemented and what wasn’t.
•      Identify how the plan met your expectations.
•      Revised your Blueprint for moving your business forward.

Sounding Board Service

You call or we meet, I listen, and you get the advantage of my knowledge, experience, and years of marketing, condensed down into an answer for your problem, an understanding of what isn’t working or some ideas of what you need to do.

• Confidently make marketing decisions instead of feeling like you are ‘throwing darts in the dark.’
• Enjoy the sense of assurance that the advice you are getting is about helping you, not selling something to you.
• Save time by having a clear idea of your best options.

This is an extremely helpful service for the business owner who has to make marketing decisions without the necessary experience or insight. This meeting pays for itself in helping you avoid being “sold” something that really won’t work, isn’t what it appears to be or, when analyzed, won’t deliver the value promised.

This can be purchased on an hourly, monthly or annual commitment.

You realize that it would be extremely helpful to have someone by your side every month,

• Helping you work through thorny issues.
• Providing understanding of what is working and what isn’t.
• Assisting you by identifying holes in your marketing flow.

Some things I help my clients do include:

• Analyze offers by media sales people and other marketing companies.
• Sit through sales pitches and provide context and insight, so you can understand and identify where the real value might be — and where it isn’t.
• Address a change in business needs and identifying options.
• Look over websites and talk about usability and messaging.
• Help you reach new marketing, gain new customers and make more money.

Custom websites

Your website conceptualized from scratch in order to deliver an inbound-centered experience that appeals to prospects.

The site will allow you to identify and track visitors, understand their specific interests, set up contact-capture opportunities plus it can be linked to a CRM, remarketing and nurturing emails. I use WordPress as the website foundation.

• I will design a color palette for you if you don’t have one.
• I will provide static front-page, secondary page, and any other unique element designs to you.
• I will work in a WordPress development site.
• This involves complete customization.

Re-Facing your websites

You have a functioning website, and the page content is good, but the look and feel is dated. Re-facing the site basically redesigns the front page, and gives a face-lift to the secondary pages.

• I will apply a new WordPress template to the current site.
• This involves limited customization – focused primarily on the front page.
• I will provide a static front-page design that very closely follows the new WP template.
• I will design a color palette for you if you don’t have one.
• I will then rebuild the front page to better help it deliver the benefits you want from your site.
• The back pages will receive an updated look and feel, which closely follows the template.

For many businesses, this type of update is all that they need for their website.

Re-Designing your websites on drag & drop builders

This service is for you if your website is built on a drag and drop builder such as SquareSpace, GoDaddy builder, Wix or Weebly. It allows you to improve the look and feel, but still keep the functionality and ease of editing on your current host.

• I will redesign your site – providing you with a new look and feel to the header and pages.
• I will provide static page designs.
• When you approve them, I transfer those to the site.

Custom website copy

One of the primary problems most websites have is too little copy. Did you know Google prefers at least 300 words on each page? But the last survey I read reported that the pages they serve up as the top organic search results have 2,500 words!! So the first step to improving SEO needs to be improving website copy!

•  I meet talk with you and we will go through each page of your website.
• We will also look at competitor websites and identify websites in your industry sector that appear to be doing a knock-out job with copy.
• We will identify what topics and content needs to be added.
• You will provide specifics – or tell me where to find them. (I can make up a lot and am very good at reading between the lines … but I can’t make up everything. The more detail you can provide, the better.)

Branding

Logo: –   A unique and distinctive logo design created with your input. You will have several designs to choose from.

Business Card –  A business card design using your logo and your contact information. This can be as distinctive and fun as you want. Or it can be all business. (Does not include printing, but I have a very low-price source.)

Brochure –  Copy and design for a basic 3-panel, or fold-over brochure. This price can go up with pages and complexity. (Does not include printing, but I have a very low-price source.)

Banners –  Banner designs for a display or exhibit. (Does not include printing or hardware, but I have a very low-price source.)

Postcards –  Copy and design for a 2-sided postcard. (Does not include printing, but I have a very low-price source.)

Social Media: Making Facebook Work for You.

I take over your daily Facebook posting, and ads.

•      I create a series of single posts and video posts.
•      I work with you to make sure you reply quickly and interact with any comments.
•      This can include contests and other interactive options.
•      I help you stick to a specific ad budget.
•      I report at the end of the month on your reach, frequency, click-through, cost per thousand impressions and other statistics.

Social Media: Facebook/Instagram Graphics. I design branded graphics for you. Ask about volume discounts.

Social Media: Facebook/Instagram Videos. I design branded video graphics for you, combining images and text, to tell a short story in each one. Ask about volume discounts.

Connected Marketing

•      I help you discern which prospects are hot leads.
•      I help you capture their contact information.
•      I create a series of remarketing and emails touches to educate/ inform and make sure you stay present with these prospects.
•      I make certain all marketing activities drive to a sale.
•      I ensure that people have a way to purchase your services NOW, whenever in the 24-hours of a day that their now happens.

Google Ad Words & Remarketing Ads

Is your business primarily search-driven? Businesses who depend on search can benefit from Google AdWords campaign.

• I will do the keyword research, set up your Google AdWords account (if needed) and set up your Google AdWords ads.
• I will set controls so your ad costs stay within your ad budget.
• I will set up remarketing, so that your message can stay in front of those people who click on your ads.

At the end of each month we’ll review the results.

Marketing Campaign

– Create a plan and implement to reach a specific goal – $1,000 and up

You have a new market to reach, or another goal. We talk and I design a plan for this specific event / goal. Then I create the marketing elements, new webpages, direct mail, post card, emails or whatever elements are required to achieve this goal.

Maybe you do a direct mail campaign that links to a landing page with a special office. Then we do remarketing ads and start a nurturing campaign that reminds, educates, informs and builds your relationship.

We design a mix of marketing pieces, mediums and processes that will reach your audience where they are and motivate them to act.

Direct Marketing –

Direct Mail Piece

Does not include mail house and printing costs.

Direct mail is a targeted way to communicate with a specific audience about something that you offer or do. In this era of digital overload, it is a way to stand out and get your message read. It can help keep you top-of-mind.

•      I will write and design a direct mail piece and help you think through message and visuals.
•      We will work to link your direct mail to other parts of your marketing flow.
•      This piece can then drive interested prospects to a place where they can find out more or where they can make a purchase.

Infusionsoft Marketing Automation Campaigns 

One of the biggest flaws in marketing planning is the “ask a prospect to marry you on the first date” approach. In this scenario, a business owner delivers a sales pitch expecting to make a sale immediately from a prospect who doesn’t know him, with whom he doesn’t have a relationship and who may not need what he is selling right now.

The cure for this is a nurturing campaign.

• Research tells us it takes 7 to 14 “touches” before a prospect begins to trust a supplier.
• In general most business owners make only two touches.
• I will develop an inbound-centered email campaign, designed to reach a prospect at a specific time in the sales cycle.
• This can be driven by web-activity, by Facebook ads, and by downloadable “info magnets” that we create on your website or on a landing page.
• All of this is built on a widely-used Customer Relationship Management software called Infusionsoft (newly name Keap).
• Using a tagging system, you can track prospect activities and therefore identify where your prospect is in the buying process, so that you offer appropriate messages.
• The nurturing process can be used to deliver the right message at the right time, to appointment-set, or to coordinate in-house response activities.

Marketing Automation is a powerful way to automate and support the sales process. It allows you to stay in front of prospects consistently without having to stop what you are doing. It works in the background, leaving you free to focus on other aspects of your business.  Other email and CRM automation quoted on separately.