Feedback on YourStoryConfidential.com website design.
Hi! Thanks for providing your input into the design. This is for an Online Therapy website.
Here is a bit of background:
- We ran quite a bit of Facebook advertising.
- Our click-through rate was very good and we drove a lot of traffic to the website.
- Millennials were the most interested in our Facebook Ads.
- No one – however – signed up for therapy.
So we decided we probably needed to redesign the site in a way that recognizes this longer cycle – interested people who need more nurturing before they are ready to buy.
Now …
- Visitors can identify and find out in-depth information about their issue.
- We can capture people’s info so we can continue to educate and build a relationship with them.
- They can talk to their therapist by text before they schedule an appt with him or her.
