The Heart of the Brand – Ideas Plus Logic – All work starts with an idea

IDEAS PLUS LOGIC IS a multi-platform

IDEAS PLUS LOGIC is a multi-platform ad agency the works with the algorithm of

ad agency that works with the algorithm of

Yes. We d o u b l e s p a c e d our descriptives. Why? Because advertising today doesn’t breathe. It throttles the consumer to a deadened state.

We, however, don’t believe in strong-arming your consumer to the point that they are numb to your messaging.

No.

We would rather connect on a deeply emotional and empathetic problem-solving perspective for them.

How can we make their life better with your brand or your product?

How can we connect on personal level that no marketing ploy could possibly convey?

How do we empathize with our consumers on a deeply human level that no corporate gimmick could ever communicate?

Yes. (a resounding yes, because, as a human you understand that gut feeling yes!)

This, is where it all begins.

The heart of the brand.♥

Beyond the metrics, testing, analytics, and marketing tools, advertising needs to appeal to real people, with a heart and a mind. Actual human beings. Not, as marketing would have you think mindless zombies. No, we believe as David Ogilvy once said “the consumer isn’t a moron; she is your wife.”

Hence we don’t believe in belittling your consumer by using tactics or aggressive salesmenship; no, we believe in saying the truth about your brand in a profound, interesting, memorable way.

Advertising that speaks to the human core.

Here’s the thing, your content can be chock-full of keywords and internal links, but without that human element, it will always fall flat. This is why we start with the mindset that we put ourselves in the shoes of your consumer.

Keywords don’t feel, consumer insights do.

Our methodology will allow you to understand the spirit of the people who are connected to your product, to resonate true insights into the soul of the company which leads to the discovery of the heart of the brand. It’s a journey and we want to take it with you.

Have a project in mind? Contact us and let’s start the adventure.