Connected Marketing is Successful Marketing!
How many times have a I heard business owners talk about some aspect of marketing and say “I tried that and it didn’t work for me.” Now perhaps it didn’t. But likely they were buying this one isolated marketing element and expecting it to make a big difference in their business. That is like putting a miniature engine in your full-sized car and expecting it to move it forward. It isn’t going to happen.
Today we talk about another reason why your marketing might not be working – it isn’t connected to your other marketing. Successful marketing is connected marketing. It create a powerful web of stickiness … just like a spider does … and allows you to catch, hold onto and continue to market to interested prospects.