Why It Doesn’t Work: The Last Person Who Knocked on Your Door Marketing
What happens when you purchase what you think will be a ‘silver bullet’ solution.
Almost every business owner knows that they need to market their company. But when they are unclear, they don’t have a plan or they are just busy working in their business, it is easy to just buy from the first person who knocks on their door with a “solution.” I call this the “Last person who knocked on your door marketing plan.” Nearly universally, this ends up not delivering what the business owner expected it to. I talk about the reasons WHY IT DOESN’T WORK.